Privacy Policy

Your data, handled with care.

Enterprise-grade security is not an afterthought — it's how we build. Your trust is the foundation of everything we do at Datapret.

SOC 2 Type IIGDPR ReadyAWS SecuredBigQuery Encrypted

Last updated: April 9, 2026

Datapret is committed to protecting your privacy and ensuring the security of your data. This Privacy Policy explains how we collect, use, process, and safeguard information when you use our AI-powered commerce intelligence platform.

Information We Collect

Data collection

Account Information

  • Name, email address, and contact details
  • Company information and business details
  • Authentication credentials and account preferences

Commerce Data

  • Sales data from Shopify, Amazon, and connected platforms
  • Marketing campaign data from Meta, Google Ads, and GA4
  • Quick-commerce data from Blinkit, Zepto, Instamart
  • Inventory and product performance metrics

Usage Information

  • Platform usage patterns and feature interactions
  • Dashboard configurations and custom KPI settings
  • API calls and integration activity logs

Security

Infrastructure & security

AWS Cloud Infrastructure

AWS Secrets Manager

Secure storage and rotation of API keys and credentials

AWS KMS

Encryption key management for data at rest and in transit

AWS VPC

Isolated network environment with private subnets

AWS IAM

Fine-grained access controls and role-based permissions

AWS CloudTrail

Comprehensive audit logging of all system activities

AWS GuardDuty

Intelligent threat detection and continuous monitoring

Google BigQuery Warehouse

  • Column-level AES-256 encryption for all sensitive data
  • Data residency controls for specified geographic regions
  • Complete audit trail of all data access and queries
  • Point-in-time recovery with 30-day backup retention
  • Automatic PII masking in analytics processing

Security Measures

  • End-to-end encryption using TLS 1.3 for data in transit
  • AES-256 encryption for data at rest
  • Multi-factor authentication (MFA) for all accounts
  • Regular security audits and penetration testing
  • SOC 2 Type II compliance (available upon request)
  • GDPR and CCPA compliance frameworks

Usage

How we use your data

Platform Services

  • Generate real-time dashboards and analytics
  • Provide AI-powered insights and recommendations
  • Create automated reports and alerts
  • Enable cross-platform attribution and forecasting

Service Improvement

  • Enhance AI model accuracy and performance
  • Develop new features and integrations
  • Optimize platform performance and reliability

Communication

  • Send scheduled reports and insights to your team
  • Provide customer support and technical assistance
  • Share important platform updates and security notices

Data Sharing

We do not sell, rent, or trade your personal information or commerce data to third parties. Limited sharing occurs only with:

  • Service Providers — AWS and Google Cloud for infrastructure (under strict DPAs)
  • Legal Requirements — when required by law or court order
  • Business Transfers — in the event of a merger (with prior notice)
  • Your Consent — when you explicitly authorize specific integrations

Data Retention & Deletion

  • Active accounts: data retained while account is active
  • Account deletion: complete removal within 30 days of request
  • Backups: encrypted, retained 90 days for disaster recovery
  • Legal holds: data may be retained longer if legally required

Your Rights

Rights & controls

Access

Request a copy of your personal data and commerce information

Correction

Update or correct inaccurate information in your account

Deletion

Request deletion of your account and all associated data

Portability

Export your data in a machine-readable format

Restriction

Limit how we process your information

Objection

Object to certain types of data processing

Cookies & Tracking

Essential

Required for platform functionality and security

Always active

Analytics

Help us understand usage patterns and improve the platform

Optional

Preference

Remember your dashboard settings and configurations

Optional

Questions about privacy?

Our privacy team is committed to transparency and will respond within 72 hours.

support@datapret.ai